Advertising & Marketing

Friday, January 9, 2009
Agencies reel in accounts, launch work; ad competition looms
South Florida Business Journal - by Jeff Zbar


Agencies are starting the new year with new work, while the tri-county area advertising federations call for entries in the industry’s most coveted advertising competition.

Green Advertising has been awarded the Palm Beach County Convention and Visitors Bureau media services account for fiscal year 2009. The agency, a division of Pace Communications/WPP Group Worldwide, will handle all media initiatives. This includes strategic media planning, targeted research and media placement. Work will be handled by Green’s Boca Raton office.

Media will target audiences including the consumer leisure, meetings and conventions, travel trade and targeted international markets, said Bill Vervaeke, the CVB’s VP of marketing and brand management.