Advertising & Marketing
New deals are getting done to boost marketing businesses
South Florida Business Journal - by Jeff Zbar
Fresh off its advertising and marketing account win of Florida Career College, Green Advertising, Boca Raton, is launching a wide-spread “career corrections” campaign. The concept ties into the trend of people downsized from jobs looking for new careers, and high school grads pursuing specific career opportunities, said Phyllis Green, the agency’s CEO. The incumbent agency had been Lead Advantage in Birmingham, Ala.
The campaign focuses on fast-growing industries, like healthcare and business technology. The client selected Green as “a non-traditional ad agency that could provide us with all the interactive, viral, social networking and TV components plus media buying power, under one roof,” said Bruce Turiansky, FCC’s director of advertising and P.R.
Media includes truck and bus advertising in Tampa. Jacksonville, West Palm Beach and Miami / Fort Lauderdale will follow later this year, said Green, who heads the shop, a division of Pace Advertising, Inc./WPP Group Worldwide.
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