WITH FLORIDA CAREER COLLEGE
Boca Raton, FL April 3, 2009 With a 25-year successful track record of providing educational courses and hands-on training for Florida’s fastest growing industries, Florida Career College has now taken its own course correction in selecting Green Advertising as agency of record, to handle all advertising and marketing initiatives.
Florida Career College, with its eighth campus soon to open in Jacksonville, is aggressively marketing its educational programs in Allied Healthcare, business technology and other proven job careers, that offer opportunities in this challenging economy.
Green Advertising is spearheading all interactive marketing, media planning, creative strategy, and a new exciting website with an intuitive CMS system. The architecture of the CMS empowers FCC to control and manage their website while continually generating ‘fresh’ content that drives people back to the site.
In selecting Green, Bruce Turiansky, Director of Advertising and Public Relations for FCC said,” We needed a non-traditional ad agency that could provide us with all the interactive, viral, social networking and TV components plus media buying power, under one roof. With Green we found the right marketing partner who could create, produce and edit TV spots in their state-of-the-art in-house edit suite. With plans for an ever-increasing number of direct response TV spots scheduled for five specific markets, this was a huge factor in our decision.”
Turiansky added , “Green’s creative and media resources are cutting edge as well, for targeted direct mail, outdoor, radio, and most importantly, tracking methodology and analytics to determine cost per lead per media.”
Driving potential college candidates to www.TheCollegeThatCares.com is a major focus, reaching out to both new high school graduates and the vast number of adults in the state who may be unemployed, or concerned about their career future, and are looking for a new career direction.
Florida Career College, with its eighth campus soon to open in Jacksonville, is aggressively marketing its educational programs in Allied Healthcare, business technology and other proven job careers, that offer opportunities in this challenging economy.
Green Advertising is spearheading all interactive marketing, media planning, creative strategy, and a new exciting website with an intuitive CMS system. The architecture of the CMS empowers FCC to control and manage their website while continually generating ‘fresh’ content that drives people back to the site.
In selecting Green, Bruce Turiansky, Director of Advertising and Public Relations for FCC said,” We needed a non-traditional ad agency that could provide us with all the interactive, viral, social networking and TV components plus media buying power, under one roof. With Green we found the right marketing partner who could create, produce and edit TV spots in their state-of-the-art in-house edit suite. With plans for an ever-increasing number of direct response TV spots scheduled for five specific markets, this was a huge factor in our decision.”
Turiansky added , “Green’s creative and media resources are cutting edge as well, for targeted direct mail, outdoor, radio, and most importantly, tracking methodology and analytics to determine cost per lead per media.”
Driving potential college candidates to www.TheCollegeThatCares.com is a major focus, reaching out to both new high school graduates and the vast number of adults in the state who may be unemployed, or concerned about their career future, and are looking for a new career direction.
For Immediate Release
Contact: Phyllis Green
561.989.9550 ext.223
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