ORZEL™ VODKA

ORZEL™ VODKA GETS SOCIAL: INTERGRATING SOCIAL MEDIA MARKETING AND NETWORKING From Facebook and Twitter to countless interactive elements, OrzelVodka.com is the new wave of Vodka Web sites WESTON, FL (May 11, 2009) – ORZEL Vodka, a luxury vodka like no other on the market, is introducing a new way to communicate with their consumers – social media.          ORZEL has recognized the trend of utilizing social media to capture new consumers and keep existing consumers returning to OrzelVodka.com, and has maximized this opportunity. In addition to their cutting-edge site, ORZEL also utilizes seven different networking sites to stay in contact with consumers: YouTube, Facebook, MySpace, flickr, twitter, Ning and netvibes.          “We have designed our Web site to be a completely interactive site,” said Francisco Tonarely, CEO of Heritage Brands and ORZEL Vodka. “It is more than the typical point and click sites. OrzelVodka.com engages the viewers by having them participate in games, live chat sessions and more. By subscribing to ORZEL’s social networking sites, viewers will receive up-to-date information on all upcoming ORZEL promotions and events. It’s our way of keeping our consumers in the know and in touch on a regular basis.”          The ORZEL Web site is broken down into five categories: Mix, Life, Scene, Play and Discover. The Mix section includes recipes for all adults to try. Life provides an overview on the history of ORZEL, along with the distilling process. Guests can view all of ORZEL’s event photos, news clips and upcoming contests in the Scene section. This is also where links to ORZEL’s social networking sites can be found.          One of the most unique elements of OrzelVodka.com is the Play section. This is where viewers can engage in games such as Eagle Eye, a memory game, and Mixologist, where viewers can create their own ORZEL cocktail recipes. The Discover section on the Web site offers contact information, as well as a listing of local restaurants and bars where ORZEL is available, and other useful links.        “In this ever-changing industry, it is important to remain top of mind,” said Courtlandt McQuire, President & Creative Director of Green Advertising. “To accomplish this, you must not only evolve with technology, but integrate new concepts. ORZEL Vodka is on the forefront of this new technological wave, and has incorporated social networking into its marketing and promotional plans.”          Heritage Brands, Inc., responsible for bringing ORZEL Vodka to America, is headquartered in South Florida and located at 2500 Weston Road, Suite 313, Weston, Florida. For more information about the brand and the creators, please visit www.heritagebrandsinc.com, www.OrzelVodka.com or call 954-659-7701.